About Trixster Custom Baits

Man holding fish in front of a Major League Fishing logo

Trixster Custom Baits is a dedicated, angler-owned operation locally made in North Georgia. Based out of the Lake Lanier area, we specialize in high-performance soft plastics, hand-crafted jigs, and premium terminal tackle designed to stand up to the toughest conditions and the clearest water.

Our Mission

At Trixster, our goal is straightforward: to provide tournament-grade tackle that gives every angler a competitive advantage. By combining innovative designs with local expertise, we deliver products that aren't just "custom" in name, but custom-tuned for results.

Tested on the Toughest Waters

Our backyard is Lake Lanier, one of the most pressured and technical fisheries in the country. Because our baits are developed and tested on these waters, they are built to catch the most pressured fish.

Being an MLF Angler, owner Benjie Winkler ensures that every product in the Trixster lineup meets the rigorous standards of the pro circuit. We don't just sell what we make; we fish what we make.

A Reputation Built on Results

Trixster Custom Baits is a trusted name among those whose livelihoods depend on catching fish. Our tackle is the go-to choice for:

  • Elite Guides: Local sticks like Jeff Nail rely on Trixster to put clients on fish daily.

  • Industry Peers: We collaborate with respected makers like Rob Williams at Spot Choker.

  • Tournament Pros: From weekend warriors to full-time professionals, our baits are winning across the Southeast.

Whether you are a seasoned tournament pro or a local hobbyist, we invite you to experience the Trixster difference. We are proud to support the angling community and look forward to helping you land your next personal best.

Benjie Winkler, Trixster Custom Baits